Sony a7 III with 28-70mm f3.5-5.6 OSS Kit

The Sony a7 III is one of Sony’s most popular and accessible full-frame mirrorless cameras. It features an impressive back-illuminated full-frame CMOS sensor and high-speed responsiveness in a reliable and easy-to-use package thats ready to meet your photographic needs. The a7 III gives you power, precision, and flexibility for your photographic journeys.

Rendering scenes in realistic detail.

A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera. A new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster6 and data processing capability that is 1.8 times higher.

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Take aim with high-performance autofocus.

AF performance is improved using the same AF advancements as in the 9 and applying it optimally. Once the 7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it wont easily let them go. This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus. Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes. 693-point focal-plane phase-detection AF not only covers a wide area and responds instantlyit offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Eye AF revolutionizes portraiture.

With the 7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Capture decisive moments.

The 7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution. Capture an instant action with continuous shooting of up to 10fpsor 8fps for live-view shootingwith AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot. When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots. Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

High-resolution 4K HDR video recording.

As well as new capability of recording stunning 4K movies3 through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading. S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.